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About Phil Brotherton

A great song from the band Cracker includes the lyric “Cause what the world needs now is another folk singer, like I need a hole in my head”. Not much of a stretch to extend the thought from folk singers to consultants. So what’s so special about me?

It’s experience and insight with perspective from pre-IPO to F1000 c-level staff.

  • 10 years of server, networking and storage product management and engineering experience at HP.

  • 5 years VP Marketing for data warehouse and networking startups with $20-50M sales and 200 people.

  • 13 years at NetApp leading our most strategic alliances, developing corporate strategy and forming and running the cloud business. Deep experience with private and public clouds.

  • Founded NetApp’s SaaS business in 2013 (NetApp Data Services: ONTAP Cloud, CloudSync, SaaS Backup). $25M ARR in 2018.

  • 6 years focused on change and organizational implications of SaaS and IaaS/PaaS clouds for established tech companies.

  • 1000s of meetings with enterprise, service provider and cloud customers, technology and channel partners, and industry and investment analysts.

  • Pre-IPO experience funding rounds and writing S-1 sections.

  • 7 years of formal education in engineering, business & leadership/change.

  • 40 years as a competitive athlete provide an unwavering view that clear goals, the best advisors, disciplined process execution and a dispassionate view of key performance metrics yields results.

If you are:

  • a CEO or GM in a tech company looking for help growing sales and scaling your company

  • an investor trying to better understand the enterprise IT market and prospects of the vendors

  • a consulting firm needing deep operational and market experience for one of your clients

Phil Brotherton Consulting brings you a unique perspective built on vast experience, deep customer and market insight and a true passion for building great products and great companies.

Enterprise Ecosystem Expert

In IT, every company operates in an ecosystem, but few manage theirs strategically. Having spent the early part of may career building enterprise systems and a significant part of my NetApp career working with our most strategic technology partners, I have a very deep knowledge of the enterprise ecosystem from the supplier base all the way through to the channels.

SaaS Clouds: Microsoft, SAP, Oracle, and many others

IaaS/PaaS Clouds: Amazon Web Services, Microsoft Azure, IBM Softlayer, GCP, Alibaba

Service Providers: T-systems/DT, Verizon, CenturyLink, Orange, BT, and many others

Infrastructure Software: VMware, Microsoft, Commvault, Veritas, Linux, OpenStack, Kubernetes and many others.

Servers, Storage and Networking: NetApp, Cisco, Dell/EMC, HP, and many others

Channel Partners and SIs: Accenture, IBM Global Services, Proact, Longview, Presidio, Datalink, CDW, Computacenter, & Equinix are a few examples.