Customer demand, product and service design and business structures are in flux in the cloud era. Phil Brotherton Consulting brings you the strategy and execution expertise to drive change, exploit opportunities, and win in your markets
My leadership model is simple and time-tested:
Strategy is clear and compelling.
Values aligned to strategy
E2: Intense focus on Execution and the Edge to make crisp yes/no decisions.
Values are at the heart of leadership. Mine are:
Respect
Everyone deserves and gets respect. Customers, partners, employees, adversaries…..everyone.
Alignment
Systems and architectures are at the core of every great product and business. Alignment makes systems work. It optimizes execution speed and, while sometimes hard to execute, is the only path to long term success.
Competing
Drives excellence every day. Benchmark to the best. Build plans to beat them. Execute, learn, tune processes, and do it again. I practice this process in my business, my racing and leading teams.
Simplify
Complexity in products and organizations kills efficiency, innovation, speed, and ultimately just isn’t any fun! A constant focus on simplifying is how I deal with the challenge to do more, faster.
Question the Status Quo
If I learned one thing at Berkeley, it is the best innovations start with understanding diverse ideas and questioning the status quo.