Customer demand, product and service design and business structures are in flux in the cloud era. Phil Brotherton Consulting brings you the strategy and execution expertise to drive change, exploit opportunities, and win in your markets
Services For Your Company
The founder of a very successful storage company once commented “Phil is like the moth that loves to go to the flame”. My passion and specialty is taking on the most complicated business situations, boiling them down into a clear strategy and then driving the execution of the strategic plan cross-functionally and with ecosystem partners.
If you need to build a new business or fix an existing one, schedule an appointment.
Typical projects fall into three categories: Strategic, Execution and Staff Augmentation Services.
Strategic services
Business Strategy & Plan
Service starts with a situation analysis covering customer segments and needs, competition and market factors and delivers a full business plan.
Product Strategy & Plan
For SaaS and system/appliance firms. Covers CapEx & subscription selling models and traditional and modern web channel models.
Partner Strategy & Plan
Built on proven win-win-win model. Covers ecosystem map, plan for targeted partners and measuring results.
Customer Experience Design
Inverts value chain design process to start with customer rather than product. Vital to success in the cloud era.
Execution Services
Product Management
Alliances and Business Development
Content, promotion and demand generation
Sales process and training
Staff Augmentation Services
CEO
CMO
CSO
General Manager
Head of Products